大型商业网站是同中央或地方重点新闻网站相对而言的网络新闻媒体,本文将重点研究由国务院新闻办审批的全国大型商业新闻网站。本文具体样本为:腾讯、新浪、搜狐、网易、凤凰网。抽样根据Alexa排名,具有一定的代表意义。本文采取量化研究与定性定量分析相结合的研究方法,对地方新闻网站社会责任的承担进行综合评估,评估得分由高到低依次为网易(4。46)、凤凰(4。43)、新浪(4。39)、搜狐(4。36)、腾讯(4。00)。通过评估发现大型商业网站存在对议程设置和舆论引导的把握不够充分,对广告的控制水平有待提高,商业门户网站在价值观和社会风尚的践行上亟待提高,娱乐健康度低,互动网民素质低于全国网民文化程度等五大问题。
<<The large-scale commercial websites is the network news media in relative to the central or local news websites. This paper will focus on the large-scale commercial websites approved by the State Council Information Office. In this paper,the specific samples are:Tencent,Sina,Sohu,Netease,ifeng. According to Alexa rankings,the samples chosen has certain representative meaning. This paper adopts quantitative research and the combination of qualitative and quantitative analysis to undertake a comprehensive assessment of local news websites’ social responsibility,with the scores in descending order Netease (4.46),iFeng (4.43),Sina (4.39),Sohu (4.36),Tencent (4.00). The process of evaluating discoveries that large-scale commercial sites have the 5 following problems:the insufficient control in agenda setting,the insufficient control in advertising,and the urgent to improve the practice in social value,low quality in entertainment health,and the lower quality of Internet users having interact act compared with whole Internet users.
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