随着网络社会的快速发展,省级主流新闻网站逐渐成为媒体网站中的劲旅,在维持自身发展的同时,应履行更加广泛的社会责任。按照统一的新媒体社会责任指标体系,评价分析结果显示,与国家级新闻网站相比,省级主流新闻网站在履行社会责任方面总体上存在一定差距,表现为不同功能上的缺失,如信息原创和本土化不足、社会监督内容和平台薄弱、文化教育内容失衡、娱乐内容把关不严、线上线下互动效果较差等问题。因此,省级主流新闻网站要增强社会责任,在信息生产方面,需要增强新闻原创性和本土化,加强新闻整合;在社会监督方面,应拓展监督内容和方式,引导正确舆论;在文化娱乐方面,需要重视文化传播和娱乐内容把关,培养专业型人才;在协调关系方面,需要发挥平台中介作用,实现与各方主体的良性互动。
<<With the rapid development of the Internet,the provincial mainstream news websites are becoming strong teams. At the same time,they should perform more extensively social responsibility. According to the responsibility index system of new media social which is built in our project,the evaluation analysis shows that compared with the national news websites,provincial mainstream news websites have a certain gap in performing their social responsibility,and their functions are always missing at a different:information is lack of originality and localization:content and platform about social supervision is weak:cultural education content is unbalanced:the control over entertainment content is not strict:online interactive effect is poor,and so on. Therefore,the paper proposes some improving strategies to enhance provincial mainstream news websites’ social responsibility:strengthen news originality and localization in the aspect of information production:expand the content of the social supervision and guide correctly public opinion:pay attention to cultural communication,check on entertainment content:and train professional talents:play platform’s full role to realize virtuous interaction of the public.
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