本文探讨了在移动互联网时代的背景下,医疗产业所面临的外部互联网技术、服务模式渗透和内部产业痛点变革所带来的变革动力,以及医疗产业与互联网融合的趋势和未来演进的目标——OH2P服务模式(面向公众/患者的线上/线下医疗/健康服务)。OH2P服务模式的理念是利用技术手段,充分整合线下医疗资源到线上提供服务,从而扩大医疗产业的服务能力和覆盖能力,满足患者、医生、医院三者的痛点诉求。支撑OH2P服务模式运转的是在线IT支撑平台,通过平台的高效支撑,OH2P模式为医疗、医学、医院等领域带来价值和生态资源结构的变化。
最后,本文也分析了医疗产业在互联网化的路径中将会遇到的现实困境和行业期待。
<<Discussed in the context of the mobile Internet era,medical technology industry faces the external Internet,service industry pain points of the infiltration and changes brought about by the change in power. And medical industry trend of convergence with the Internet and the future evolution of the target is OH2P(Online/Offline Hospital & Health to Public/Patient).
OH2P service philosophy is to use technology,fully integrated medical resources in line to online services,so as to expand the medical industry service capacity and coverage to meet patients,doctors,hospitals,their pain points of appeal.
Support OH2P service mode operation is online IT support platform,through the platform of efficient support,OH2P model for health care,medical,hospital and other areas of the structure change of value and ecological resources.
Finally,the article also analyzes the health care industry in the path of the Internet will face practical difficulties and industry expectations.
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