医院的无形资产是医院为开展医疗服务等活动或为管理目的而持有的且没有实物形态的非货币性的长期资产。医院无形资产评估在医院投资的资产评估工作中发挥着日益重要的作用。被评估的医院无形资产主要包括人力资本、品牌、专利、技术等。评估医院无形资产的方法以市场法、收益法、成本法为基础。在实际操作中,投资者使用的主要方法包括全面量化分析法,建立模型系统且科学地分析医院的无形资产;关键要素法,对其重点关注领域进行定性分析;品牌价值法,分析市场认知度和渠道优势等。无形资产评估工作包括选取合适的对标医院、妥善分析以及应对医院投资中遇到的风险、重视分析医院的软性服务价值等。
<<Hospital intangible assets are those long-term non-monetary assets that are gained by hospitals through medical services provision and management of the hospitals. Valuation of these assets plays an increasing important role in the valuation process of hospital investment. Hospital intangible assets include human resource related intangible assets,hospital brand,patents,technology and etc. There are three key methods when valuating these assets:market approach,income approach and cost approach. In practice,comprehensive quantitative analysis method is widely used by investors. Models are developed to systematically analyze the value of hospital intangible assets. In addition,key-element method is also adopted to conduct qualitative analysis on key focused areas. Another method is the brand-value method which valuates associated brand recognition and channel strengths. Key challenges include selection of appropriate benchmark hospitals,systematically analysis of associated value,potential risks associated with the investment and the valuation of hospital soft services.
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