本文首先从不同级别赛事分析上海体育赛事现状,并结合上海赛事场馆服务、办赛模式分析上海体育产业的发展现状。从赛事对上海经济增长、城市品牌、城市人文环境、城市基础建设等方面的影响程度分析上海赛事的产业效益,从而发现,上海赛事产业中存在标志性体育赛事对城市经济贡献度较低、赛事项目结构不合理、固定赛事比例偏低、自主性赛事培育不够、国内体育职业联赛旅游带动效应弱、赛事运作主体市场化程度低、旅游等配套产业对赛事产业的支持力度有限等问题,提出,上海赛事要深化结构、增强效益、增强互动等。
<<This paper analyses the development of Shanghai sports industry through analysising different level of sports events,combining with Shanghai stadiums service and the patterns of holding event. Analysis games industry benefits which through analysis the events impact on the economic growth of Shanghai,city brand,city cultural environment,the city infrastructure construction level and so on. Consequently found that the iconic sports events contribution degree is lower,the sports event project structure is unreasonable,the fixed event percentage is little,the independent events is not enough,domestic sports occupation League tourism driven effect is weak,the operation main body has low levels of marketization,tourism and other supporting industries are limited to Shanghai events industry. Some corresponding suggestions are given:deepen the structure of Shanghai events,enhance efficiency,strengthen the new trend of interactive development and so on.
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