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谢伏瞻
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李培林
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    上海体育服务业发展现状与展望

    摘要

    上海体育服务业的总体规模不断增加,体育场馆管理活动以及体育培训业在体育服务业中所占的比重较大,体育健身休闲活动与体育彩票活动增长速度最快,每个分领域的劳动生产率均有不同程度的提高;然而,体育服务业规模小、对体育产业的贡献率较低、内部结构不平衡、引领作用尚未有效发挥、市场化水平有待提高。从上海城市转型、居民消费结构升级、全球一体化三个方面对未来上海体育服务业发展形势进行了展望,并从提升体育服务业的战略性地位、强化顶层设计、正确处理政府与市场的关系、充分发挥赛事活动的外部效应、制定专项扶持政策等五个方面对发展上海体育服务业提出了相关政策建议。

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    Abstract

    The size of Shanghai sports services industry is increasing. The venues management and sports training industry accounts for a larger proportion,sports fitness leisure and sports lottery has the fastest growing of the sports services industry. There are different levels of Labor Productivity improved in different field. Sports service industry,however,with small size,lower contribute to the sports industry,the internal structure imbalance. The leading role has not obvious,the marketization level needs to improve;At last,we prospect for a future of Shanghai sport industry from three aspects:the transformation of Shanghai urban residents,the upgraded consumption structure,the globalization,and put forward five relevant policy to promote the industry development,such as accelerate the reform of sports management system,refine the investment and financing system,encourage private capital join the sports service industry to enhance the ability of competition of the industry,focus on cultivate and develop the sports intermediary enterprises,optimize the industrial structure and so on.

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    作者简介
    骆雷:骆雷,讲师,博士,研究方向为体育服务业。
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