我国老年数字文化产业起步较晚,于近年来逐步发展起来。本文从老年消费者特点、产业转型升级、产品及服务的内容建设、政策法规环境等方面分析了老年数字文化产业的现状,并从数字电视、电脑与智能手机等主要媒介入手,阐述了老年数字化娱乐、教育培训、人际交往等产业内重点行业的情况。在本文最后,笔者提出了老年数字文化产业发展中遇到的一些问题,以及对未来趋势的预测。
<<Elderly Digital Culture Industry in China started and gradually developed in recent years. This paper analyses the current industry situation from the perspective of elderly consumer characteristic,products and service content building,policies and rules,etc. And explains the condition of some important sub-industries such as elderly digital recreation,training and education,social networking. At the end of the paper,the author provides some development problems and the prospects of the industry in the future.
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