“正能量”作为一个充满积极象征意义的符号,在民众的生活中扮演着重要的角色。随着网络媒体的发展,网络“正能量”也成为社会发展的重点关注之一。网络空间并非简单的统一体,不同信息场构成了各具特色的舆论场,展现出不同的正能量特点。本研究基于网民情绪态度模型,构建了网络“正能量”指标,对2012~2014年的四大网络信息场进行探究,结果发现网络信息场在网民情绪、态度、议题呈现方面都表现出不同的特点。
<<As a symbol of positive meaning,“Zheng Neng Liang” plays a significant role in our daily life. With the development of the network media,“Zheng Neng Liang” on the internet has become one of the most important topics of the society. However,the network space is not just an automatic aggregation. Different information fields compose the public opinion fields of diverse characteristics,showcasing the dissimilar features of “Zheng Neng Liang”. This research is based on the model of netizen emotion and attitude,constituting the index of the “Zheng Neng Liang” on the internet and comparing the different features of these four network information fields. The result reveals the conclusion that different network information fields demonstrate various features in the aspects of netizen emotion,attitude and the preference of public issue.
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