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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2014~2015年微博热点事件网民心态分析

    摘要

    随着互联网的日益普及,网络舆论成为人们集体情绪、态度及价值倾向的重要表达渠道。每年的网络热点事件作为多个社会阶层广泛关注和参与的公共事件,是一段时间内的社会现实和大众心态的集中反映。本报告以2014年1月到2015年6月微博热门讨论事件为对象,通过计算机辅助的文本分析,探索网民情绪和态度倾向的总体状况。结果发现,①在信息关注上,网民最关注的新闻是轻松和严肃并重,一方面,大家对明星绯闻的关注尤为明显,且表现出犬儒的调侃心态,另一方面,网民也关注与切身利益相关的严肃时事、社会话题,表现出强烈的责任感与使命感,愿意发表个人的意见和观点;②在思考深度上理性不足,网民容易受到情绪感染,从众心态明显;③国际化比较趋势明显,网民热衷关注国际热点信息,并同国内现状进行对比,表现出与国际标准接轨的强烈意愿。总体而言,2014年至2015年上半年网民心态以积极为主,与2014年相比,2015年上半年网民态度整体表现得更为冷静、严肃。但在重大负面事件中也表现出强烈的情绪宣泄,并有期待政府重视和干预的强烈诉求。

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    Abstract

    With the increasing popularity of the Internet,the public opinion online has been important channel to show collective emotions,attitudes and values. As the annual network hot events attracted various attentions from different social classes,the events can reflect social reality and public attitude in a period of time. This report based on the hot events discussed on microblog from January 2014 to June 2015,explored Chinese internet users’ mood attitude through computer text analysis. Results show that:①Internet users’ attention of information focus both on relaxed and serious news. On one hand,people evidently focused on star scandal and showed cynical attitude. On the other hand,people also concerned about the serious topics that related to their vital interests,with the willingness to express their perspectives which showed a strong sense of responsibility and sense of mission.②People lack of deeply rational thinking,and were easily to be contagious by emotion.③International trends increase obviously that people concerned international hot events and compared them with domestic events,showing strong willingness to accept international standards. In a word,most of users’ attitude is positive from 2014 to June 2015. Compared with 2014,people show more sober and serious attitude in the first half of 2015. However,in the major negative events,people showed a strong emotional catharsis,and strongly hoped that government pay attention to negative events with intervention.

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    作者简介
    何凌南:何凌南,中山大学传播与设计学院,博士,讲师。
    熊希灵:熊希灵,中山大学传播与设计学院学生。
    阿梅:阿梅,中山大学传播与设计学院学生。
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