“传媒类产品篇”包括四个子报告,分别研究了视听产品、新媒体传媒、出版传媒、音乐传媒四类传媒类产品的国际竞争力,发现中国视听产品在2003~2012年10年间国际竞争力一直处于劣势地位;中国新媒体产品具有较为明显的国际竞争优势,专业化程度较高,其对中国传媒类产品国际贸易的贡献大,但其竞争力下降趋势明显;中国音乐产品具有较为明显的国际竞争优势,专业化程度较高,但是其竞争优势并不及新媒体产品;中国出版物产品表现出一定的国际竞争优势,但是优势并不明显,同时出版国际市场覆盖范围不断扩大。
<<Media products chapter includes four sub-reports,and studies the four types of media products of the international competitiveness,which are audio-visual media,new media,publishing media,and music media. We find that Chinese audio-visual media products in 10 years from 2003 to 2012 in international competitiveness have been at a disadvantage position. Chinese new media products have obvious advantages in the international competition,their specialization degree is higher,and their contribution to the Chinese media products in international trade business is large,but their competitiveness declines significantly. Chinese music media products have obvious advantages in the international competition,their specialization degree is higher,but their competitive advantages are not better than new media products. Publishing products show some international competitive advantages,but the advantages are not obvious,meanwhile publishing international market coverage has expanded.
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