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    “互联网+”背景下文创众筹的现状及对策研究

    摘要

    “互联网+”是我国经济新常态背景下从事文化创意产业发展研究的重要依据。众筹,自其诞生之时便与互联网牢牢地结合在一起,近年国内的众筹平台更是呈现飞速发展的态势。而在参与众筹的诸多项目中,文创项目不仅在项目数上占据了主导地位,同时募资的金额也占总募资额的一半以上。本文将联系“互联网+”的大背景,结合互联网金融的发展,对文创众筹发展的现状进行分析,并探讨其中存在的主要问题及产生原因,例如文创众筹平台的运营模式问题、文创众筹的可持续发展问题等,最后提出发展的思路和解决问题的路径。

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    Abstract

    The “internet plus” has provided an important background for the nation’s economic growth,it also plays a significant role in the studies and development of the cultural and creative industries. There are groups of organizations that crowding-funds for different purposes and outcomes have been tightly connected with the internet since they appeared in the market. In recent years,those organizations have been developing rapidly. Among all the projects that those groups are participating in,most of them are from the cultural and creative industries. At the same time,the amount of money that being raised by them have reached more than half of the whole fundraisers. This article will illustrate the phenomenon of the “internet plus” and the development of the online financing,and with which,I will present a profound analysis on the current situation of the development of the cultural and creative industries crowd-funding. Furthermore,I will discuss the main existed issues and their causes individually. For instance,the mechanism of management of the platforms in those industries,and their possible sustainable development. Lastly,I will provide the ideas for the development and solutions to those issues.

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    作者简介
    朱芳:朱芳,深圳大学艺术学理论专业硕士生。
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