The media industry is developing rapidly all over the world，which indicates the broad market prospects and industrial competitiveness. The rapid development of cultural media industry has become a new economic growth point of China’s economy. Based on the background of the era of big data and technological integration，the comprehensive strength of cultural media industry and current development trend are selected as key factors and analysis the comparison among cultural listed media company. According to the combination of factor analysis and cluster analysis，the comprehensive strength evaluation system of the cultural media listed companies is constructed. In addition，the trend of development is analyzed.

This paper utilizes multivariate statistical method，and carries out the factor analysis of 14 key financial indicators for 39 listed companies in 2013 of the China’s cultural media industry. Four common factors are extracted as：company scale merit factor，company profitability ability factor，company solvency factor，and company asset growth ability factor. According to the scores of each factor，this study calculates the comprehensive score ranking and other factor score ranking of the 39 listed companies，the obtained results are analyzed in details. In addition，the cluster analysis is conducted according to the listed companies’ comprehensive scores，the 39 companies can be divided into four categories，and each category is performed in deep analysis. Finally，this paper puts forward corresponding conclusions and recommendations.