“互联网+”时代,互联网与传统行业展开了广泛的联姻合作,人们的生产生活方式得到全局性改善,作为传统行业之一的演艺行业也不可避免地经历了深层次“触网”。当下,研究如何借助互联网平台、利用互联网技术拓展艺术作品生长空间、实现演艺产品的目标收益十分必要。本文在总结我国当前演艺市场现状基础上,对“互联网+”时代演艺市场发展趋势进行了实证分析,如利用大数据技术进行目标观众定位、票房渠道设计、传播路径延伸、演出价值拓展、改变固有文化消费模式等。在巩固现有演艺市场基础上,开发新的盈利模式,提高演艺从业主体抵御风险能力,实现紧跟互联网潮流的市场转型和产业升级。
<<In the “Internet +” era,the Internet and traditional industries launched a wide-ranging cooperation,people’s daily production and life has been greatly improved. As one of the traditional industries,the performing arts industry has also deeply cooperated with the internet. At present,it is necessary to learn how to use the internet platform,expand the growing space of art,combine with the Internet technology,and achieve the goal of performing arts revenue. This paper analyzed the status quo of China’s performing arts market,set up a practical vision of the future performing arts market insuch “Internet +” era. Such as the use of big data technologies for targeting audience segmentation,designing box office channel,developing performance value,stretching extension path,changing people’s inherent cultural consumption patterns. On the base of consolidating the existing performing arts market,We should develop a new profit model to improve the entertainment industry’s anti-risk ability,and to achieve the market transformation and industrial promotion keeping up with the Internet technology trends.
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