Foreign market entry motivation and entry mode choice of the game industry are more diverse than those of traditional manufacturing or service industries due to the close interaction between itssub-industries：hard-service（game title development）and soft-service（game publishing）industries（Erramilli and Rao，1990）. This study analyzes the relationship between entry motivation and entry mode choice of Chinese game firms in the global market. By investigating 10 game firms that have had business in more than one foreign market，we find out that for the hard-service sector，choice of entry modes depends on the motivation of either exploiting a firm’s core competenceor augmenting its weak assets. Findings of this study can be applied to other cultural and knowledge-intensive industries especially where the integration between hard-service and soft-service factors constitute core competence of the industry value chain.