How are cultural technology products，a new emerging product type，accepted by consumers？By integrating the TAM，TRA，and TTF models，the research builds a conceptual model to describe the formation mechanism of the acceptance of cultural technology products. The paper then uses the case of e-book readers to analyze the components of the integrated model. Combining the advantages of three theoretical models，this integrated model fully elaborates that the acceptance of cultural technology products is influenced by perceived usefulness，perceived ease to use，task-technology fit，and subjective norm. The integrated model provides a comprehensive explanation for understanding why cultural technology products are accepted in theory，and brings some advices for the innovation of cultural technology products in practice.