在互联网高度发达的今天,从当年的用户单向接收信息的Web1。0时代到如今用户可在互联网上自定义生成内容、用户与网页有着充分互动的Web2。0时代,众筹模式应运而生。众筹模式作为一种不同于传统的融资模式,是互联网背景下融资模式发展的产物,其为文化产业的商业模式提供了新的思路,让文化产业与互联网发展有机地结合在一起。本文引入并解释了众筹概念,分析了国外经典的众筹案例,并以音乐众筹为研究对象,以我国发展较为成熟的音乐众筹网站“乐童音乐”网站为例,分析了众筹模式进入中国音乐产业后为受众(粉丝)、音乐艺人、音乐产业等各方面所带来的深刻影响。同时对比国外较为成熟的音乐产业内的众筹模式,对我国音乐众筹的本土化做出了深刻思考,对音乐众筹模式的未来发展有所展望。
<<With rapid development of Internet technology,we have witnessed the radical changes from Web 1.0 era to Web 2.0,which enable users to gernerate content and interact with webpages online,a shift from conventional model. Hence the phenomenon of crowfunding arises at this historic moment. Different from traditional financing model,crowdfunding is an outcome of development in fundraising business activities under an Internet context. Crowfunding provides a new school of thoughts in terms of financing model for cultural industry,organically combining cultural industry with the development of Internet. This paper will introduce and explain and the concept of crowdfunding by analyzing some overseas classic crowdfunding cases. Besides,it takes music crowdfunding as the research subject. Take the example of a developed music crowdfunding websites called Musikid,we analyzed the profound influences that crowdfunding model brought about to audiences(fans),musicians and the music industry etc. Meanwhile,we make comparisons among some mature foreign music crowdfunding models and take a deeper look into the localization of Chinese music crowdfunding. At the end,this paper will also look towards the future development and potential of music crowdfunding model.
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