The computer paradigm is giving way to the mobile Internet paradigm（Gartner；Lunden；Anthony）. Always on，always connected，always linked，always beeping，and always being triggered. Increased mobility suggests lighter and yet more powerful devices，greater contextualization and improved personalization. So what are the implications for cultural experiences in digital worlds？

Unfortunately，in my area of research，virtual heritage（games and virtual reality applied in the services of cultural heritage），the development of technology for the transmission of cultural knowledge in a virtual world is arguably still at a primitive stage. Ideally，digital cultural innovation in this field develops in parallel with technological innovation but projects and commercial applications so far show either a lack of technical flexibility or a paucity of rich cultural interaction and thematic appropriateness. Despite this dour criticism，The writer will put forward suggestion for how a creative and explorative fusion of new media，the mobile internet，and the entertainment industry could offer new and exciting but so far unrealized opportunities for virtual heritage both in terms of the public and in terms of the classroom.