Discourse of Baifumei is popular in recent years,which has given expression to the impact on the traditional gender culture and gender order by the changing mode of production and consumerism. Nowadays,men and women respond to the change differently,which has mirrored the influences on individuals exerted by the social stratification,consumerism,etc,embodied the diversity and individualism of personal choices.Therefore,discourse of Baifumei reflects the complicated cultural connation and the rich national mood at the time. <<