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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2014年环境舆情年度报告

    摘要

    2014年环境舆情事件涉及工业、农业、生活、交通运输等方面,“兰州自来水苯超标事件”、“广东茂名环境污染案”、“河北地下水超采事件”和“广东茂名PX项目惹争议”等环境事件均引发公众热议。上海交通大学舆情研究实验室选取了2012~2014年191起热度较高的环境舆情事件作为研究对象,从舆情事件的基本特征、传播特征、干预与问责、应对策略四个方面对三年间的舆情事件进行对比分析,并着重对2014年影响较大的环境舆情事件进行案例分析,全图景呈现三年间我国环境舆情事件的总体情况。针对上述情况,提出如下环境舆情应对策略:把解决环境问题作为应对环境舆情的首要工作;加强与公众的沟通交流,重视民意,提升重大工程建设的透明度;打通多媒体传播通道,培植新媒体发声平台,重视并拓展媒介干预渠道;发挥网络动员积极效应,转换传统舆情应对思路,联合公众力量化解舆情;正面应对谣言,培植舆论领袖,构建主动传播理念;完善环境事件问责机制,落实责任追究等。 <<
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    Abstract

    2014 Environmental public incidents involves industry,agriculture,living,transportation,and other aspects,and the cases of “Lanzhou water benzene poisoning”,“Maoming environmental pollution” and “over-exploitation of groundwater in Hebei”,“PX project in Maoming,Guangdong” provoked hot controversy of the public. The Public Opinion Research Laboratory in Shanghai Jiao Tong University analyzed and compared 191 environmental cases from 2012-2014,including basic characteristics of the public events,information diffusion characteristics,intervention and accountability,and coping strategies. The analysis also focused on the significant environmental cases in 2014. The results pictured an overall situation of the environmental public events in China. The findings indicated that dealing with the environmental problems should be the priority in order to cope with the public opinion on environment. It is important to strengthen the communication with the public,pay attention to the public opinion,and enhance the transparency of major construction projects. It is suggested to unobstructed the multimedia communication,cultivate new media vocalization platforms,and expand media intervention channels. The online mobilization should play a more positive role,and the traditional coping strategies to public opinion should be upgraded and integrated with the public force. Finally,the rumors should be refuted actively,opinion leaders should be cultivated,the idea of active communication should be constructed,and the accountability mechanisms should be more completed to deal with the environment related public opinion. <<
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    作者简介
    上海交通大学舆情研究实验室:报告负责人:谢耘耕;作者:刘璐、姬雁楠。
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