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双循环
中国体育媒体经过十几年的快速发展，逐步形成了较大的产业规模，并拥有了自身特有的媒体产业特性。北京市作为中国体育产业和媒体产业发展较为成熟的地区，其体育媒体产业规模和市场发展前景都较为完善。本文分析了北京市体育传媒产业的发展现状和所具有的特点，对新媒体环境下体育媒体受到的产业冲击开展了研究，并对其今后的发展趋势开展了讨论。从一个侧面反映出我国体育传媒产业的形成、发展过程与现状，为体育传媒产业今后的发展提供了一定的借鉴。
<<After tens of years development，sports media industry in China has developed its industry scope with special characteristics.Beijing，as a maturely developed sport and media region，has set up perfect environment for industry and market development. This essay analyzed Beijing sports media’s current situation and characteristics，researched the sport media’s influence from new media environment，and discussed its future developing trend. This study from one side historically reflected the industry developing process from its form to current situation，which provided some references for sports media’s future development.
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