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谢伏瞻
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    北京市体育用品业现状与发展趋势

    摘要

    本文概述了我国体育用品业的相关概念、发展历史,并对北京市体育用品业的现状进行了介绍和分析。分析结果表明,我国体育用品行业的发展经历了萌芽、起步、发展、起飞和调整五个阶段,优良的投资环境、市场需求的扩大、体育赛事的增多、劳动力的比较优势为我国体育用品业的发展带来了机遇,同时人民币升值、成本优势的降低、国际品牌的强有力竞争等也为我国体育用品业的发展带来了挑战;北京市体育用品业的发展在宏观经济环境、产业竞争环境、产业结构和产业政策环境、产业社会环境等方面具有发展优势;北京市体育用品行业企业数量名列全国前茅,从业人员较少,产品种类齐全。近三年北京市体育用品行业在资产总额、销售收入、利润等方面均出现下降。北京市体育用品行业2010~2013年前三季度出口规模呈减小趋势,进口总额上升,出口贸易比较优势较低。在前述分析的基础上,本文讨论了北京市体育用品业存在的问题,并给出对策建议,同时,对北京市体育用品业的发展趋势进行预测。本文还对北京市体育用品业的企业进行了案例分析。

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    Abstract

    First,the report has summarized the relevant notions of sports goods industry in China,the developmental history and the status quo of the industry. Then the report has described Beijing’s current situation of sports goods industry. The analyzing consequence indicated that the development of sports goods industry in our country has undergone 5 stages. The excellent environment of investment,the increase of market demand and sports events,and the comparative advantage of labor have led our sports goods industry to meet a great opportunity for development. On the other hand,we are facing a lot of challenges,such as the appreciation pressure of RMB,the decrease of cost advantage and the intensive competition with international brand. In terms of Beijing sports goods industry,it has advantages in macroeconomic environment,competition environment,industrial structure,the environment of industrial policy and the social environment of industry. Besides,Beijing ranks high in the list which reflects the number of companies in sports goods industry. Although Beijing has a great number of relevant companies and contains the most of product categories,the number of employees was not that much. In recent three years,Beijing sports goods industry has witnessed a decline in total assets,sales revenue,profits and other aspects. From 2010 to the third quarter 2013,the export figures declined and the import figures rose,and the export comparative advantage was weak. According to the previous analysis,the report has analyzed the problems of Beijing sports goods industry and made suggestions for those problems. In addition,a prediction of trend of Beijing sports goods industry also has been made. At last,the report has listed several cases of companies which were prominent in Beijing sports goods industry.

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    作者简介
    张建华:张建华,北京师范大学体育与运动学院教授,博士生导师,研究方向为体育社会学、国际体育运动比较。
    王兆红:王兆红,北京师范大学体育与运动学院副教授,硕士生导师,研究方向为体育经济学、体育管理学。
    王立基:王立基,北京师范大学体育与运动学院硕士研究生。
    钟华梅:钟华梅,河北大学体育教学部教师,研究方向为体育经济学。
    银雪麟:银雪麟,北京市十一中学教师,研究方向为体育经济学。
    罗腾香:罗腾香,北京师范大学体育与运动学院硕士研究生。
    张琢:张琢,北京师范大学体育与运动学院硕士研究生。
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