In the information age, the integration of traditional media and new media has become an irreversible trend. In the face of the negative impact of the decline in sales, the audience, the impact of the decline in the trend of media convergence, and promote the transformation and development of the traditional media is the inevitable choice to improve the mainstream public opinion guidance. Through the investigation of the current situation of the traditional media transformation in Wuhan area, we find that the above problems are also very prominent. Therefore, Wuhan media should exert Jingchu culture content and quality advantages, grasp the construction of characteristic resources; relying on Wuhan universities and research institutes of strength, the integration of technology and media business, technology and innovation driven development. At the same time, the use of Hubei digital publishing special funds to support and tilt the country of various types of policies to help the media to change the advantages of the media.