With the rapid development of modern science and technology, the digital technology represented by information technology and network technology has brought revolutionary changes to the Chinese cultural industry. This paper is aimed at the characteristics and needs of the development of Wuhan's cultural industry competitiveness, first of all, with the development of Wuhan's cultural and scientific and technological integration, the development and competitiveness of the cultural industry in Wuhan city and other important cities. Secondly, it discusses the mechanism of technological innovation to enhance the competitiveness of the cultural industry in Wuhan, and points out that scientific and technological innovation can promote the competitiveness of Wuhan's cultural industry, which is necessary to make rational use and allocation of resources, including policy environment, production factors and market factors. At last, the paper discusses the way to enhance the competitiveness of Wuhan's cultural industry, that is, the optimization of the technological innovation policy environment, the reconstruction of cultural industry production factors, the reconstruction of the basic facilities such as cloud computing, big data and the Internet of things.