传统的激光企业主要以售卖激光设备、提供激光加工等产品为主。而行业优势明显的武汉金运激光股份有限公司却选择在当今互联网时代进行“触网”转型。O2O的商业模式是一种极具市场竞争力的模式,它能够很好地沟通线上线下,连通虚拟世界和现实市场。通过O2O的商业模式架构,形成特有的“金运模式”,依托产品创新、模式创新、思维创新,武汉金运激光股份有限公司正在逐步搭建属于自己的“云工厂”。本文以武汉金运激光股份有限公司为例,探讨传统激光企业如何在互联网经济时代实现企业的转型升级。
<<Traditional laser enterprises mainly to the sale of laser equipment, laser processing and other products based. The obvious advantage of the industry of Wuhan Jin Yun laser Co., Ltd. has chosen to net transformation in today's Internet era. O2O's business model is a highly competitive market, it can be very good communication online and offline, connected to the virtual world and the real world market. Through O2O's business model structure, the formation of a unique "golden mode", relying on product innovation, mode innovation, thinking innovation, Wuhan gold laser Limited by Share Ltd is gradually building their own "cloud factory". In this paper, the Wuhan golden laser Limited by Share Ltd as an example, to explore how the traditional laser enterprises in the era of the Internet economy to achieve the transformation and upgrading of enterprises.
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