移动互联网改变了传统广电的传播格局,对传统广电媒体的发展来说既是挑战也是机遇。占据移动互联网入口,实现与新兴媒体的深度融合,成为广电媒体实现融合发展的立足点和运营方向。本文首先介绍了“掌上武汉”客户端的建设情况,其次对武汉广电进行媒体融合的模式进行了分析,最后对武汉广电媒体融合的模式进行了总结。在媒体融合过程中,应该树立互联网思维,注重内容建设和融合平台建设,培养新型人才队伍。
<<Mobile Internet has changed the pattern of traditional radio and television broadcasting, which is both a challenge and an opportunity for the development of traditional radio and television media. Occupy the entrance of the mobile Internet, and the depth of integration of emerging media, become the basis for the development of radio and television media to achieve convergence and direction of operation. This paper firstly introduces the construction of the "Wuhan" client. Secondly, the paper analyzes the mode of media convergence in Wuhan radio and TV broadcasting. Finally, the paper summarizes the mode of the integration of Wuhan radio and TV media. In the process of media integration, it should set up the thinking of the Internet, pay attention to the construction of the content and the construction of the integration platform.
<<