Under the impact of the Internet and other digital wave, leveraging digital technology for newspaper digital living space, to achieve from news concept to operation process to the comprehensive reform of the management system, and then rewrite the pattern of the media and become traditional press group must face an important problem solving. Facing the new media and the rapid growth and the spread of ecological profound upheavals, as Wuhan City, the first cultural group in the Changjiang Daily Press Group actively planning integrated development strategy, to the "three circle" and "one" as the guiding ideology of strategy, trying to grasp the new technology, development of new formats, content production process reengineering, build a new platform, from traditional media to new media, from single plane to three-dimensional media change. Changjiang Daily newspaper group as a successful case of the transformation of the whole of the media, to provide a useful reference for the transformation of other traditional newspaper industry group.