技术的发展、受众媒体使用习惯的改变以及国家政策的推动共同促进了传统媒体与新兴媒体的融合发展。在新旧媒体融合的探索过程中,理论与实践齐头并进。一方面,国内外学者在融合战略上各抒己见,为媒体融合的实践提供了理论支撑;另一方面,传统媒体纷纷寻求与新兴媒体的合作,实现了自身的转型。武汉市的传统媒体在媒体融合的实践中取得了一定的成绩,但也暴露了一些问题。发挥自身固有的资源优势,突破制度障碍,通过渠道、内容、技术、资本的真正融合,谋求新旧媒体双方的共赢,将是武汉市媒体及所有传统媒体实现可持续发展的合理路径。
<<The development of technology, the change of the media usage habits of the audience and the promotion of national policies promote the integration of traditional media and new media. In the process of exploring the fusion of old and new media in theory and practice, do many things at once. On the one hand, domestic and foreign scholars in the fusion strategy on each airs his own views, media convergence practice provides theoretical support; on the other hand, the traditional media have sought to cooperation with new media, to achieve the transformation of their own. The traditional media in Wuhan has made some achievements in the practice of media convergence, but it has also exposed some problems. To play its own inherent advantages of resources, break through barriers, through channels, content, technology, capital of the real integration, to seek new and old media of win-win situation, the Wuhan media and all the traditional media to achieve sustainable development path.
<<Keywords: | IntegrationNew MediaTraditional Media |