This paper takes the audience as the breakthrough point of the gender value discourse of fashion magazines，selects “Fashion·Cosmo” readers as the object of the audience analysis by using the audience interviews of qualitative research methods. The paper analyzes specific situations that respondents received media information，understood their interpretation of the meaning of media content，and their reactions to different communication contexts through in-depth interviews with respondents. In the premise of a clear understanding of the readers，this paper aims to explore gender consciousness of Fashion·Cosmo readers and contemplation of this magazine，so as to grasp the gender value problem of fashion magazines better. <<