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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    女性角色在西方传媒业的发展历史与前景分析

    摘要

    本文调研了女性雇员在西方国际媒体中的从业历史和现状,以及西方媒体在解决性别歧视等方面所面临的问题及一些积极的做法,且对女性媒体角色的潜在优势与发展机遇进行了简要分析。 <<
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    Abstract

    Women in media have made significant strides during the past 40 years in Europe and America especially in television and in TV News. Although there has been a clear growth in the numbers of on.air reporters and female anchors,the number of women on air is still less than their male counterparts. Women have made far less progress,in positions of senior management and decision making. Apart from a handful of top executives,very few women exercise power in media circles.Media analysts in the West have long argued that the news agendas chosen and the global image of women shaped would be different if more women were charged.There are many areas we could focus on in treating women in media:entertainment,film,advertising,public relations,print journalism,radio,television,or the internet. In this article,we focus mainly on the TV news industry and highlight developments in the United States,Britain,and a few European nations. Where possible,we also draw some comparisons with Asia. <<
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    作者简介
    麻静:麻静,中国传媒大学国际传播专业在读博士生,现任中央电视台北美分台台长,2011年11月赴任之前,曾担任中央电视台英语频道总监。
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