The article firstly introduces “Audience commodity” theory which is essential in political economy of communication research. The theory argues that under capitalism system the commodity mass media produce not the program but the audience，revealing media industry’s role in the whole production system. Then the article analyses two important media and gender issues in contemporary China，arguing that the production of content of women is the result of the screen process in market logic. This process is not a natural one，but of market’s inner constructional tendentiousness. Finally the article discusses “Audience commodity” theory is quite instructive for media and gender research to transcend research on media context and to go deep into media’s production research. <<