With the recent rapid rise of Chinese media in Africa，China is now attaching more importance to the building of media-based soft power on the continent. By comparison with its Western and African counterparts，Chinese media has been featured by many advantages which have been providing valuable resources for China’s soft-power building in Africa. Meanwhile，the current operation mode of Chinese media has also witniessed various shortcomings which in turn would emerge as main obstacles for its further development. Upon selecting samples of Chinese media，this paper is dedicate to discuss the strength，achivements and challenges of Chinese media in Africa and come out with practical recommendations，so as to guaranttee the sustainable development of China’s media-based soft power building in Africa.