Recently，local governments are strongly advocating the development of new formats of service industry to give more vitality and stronger competitiveness to enterprises through continuous innovation of business model. Tianhe District，as Guangzhou No.1 economic zone，has a good foundation for the development of new formats. This article reviews and refines the present status and trends of new formats of Tianhe District，analyzes the development basis，conditions and challenges，and puts forward feasible countermeasures and suggestions to cultivate key new formats. <<