海尔,作为全球白色家电第一品牌,一直在践行企业社会责任,引领产业的绿色、可持续发展,“在发展中保护,在保护中发展”。海尔加快实施“转方式、调结构”的倒逼机制,优化绿色产业结构,推动管理与创新相结合,将绿色理念融入企业发展战略和企业文化中,从细节着手,坚持低碳节能原则,以创新的绿色产品研发引领全球家电发展趋势,着力推进绿色发展、循环发展、低碳发展。
<<Haier Group ranks in the top three of the white goods producers in China. Its marketing network,logistics network and service network cover almost every place of Chinese city communities and rural markets. Haier,as the first brand of global white goods industry,is always taking social responsibilities and guiding the industry to realize green and sustainable development under the principle of “strive for protection in the process of development and strive for development in the process of protection”. Haier Group accelerates the implementation of the forced mechanism of transferring the mode and adjusting the structure,optimizes the structure of green industry,promotes the combination of management and innovation and infuses the green concept into enterprise development strategy and enterprise culture. Paying attention to the details and adhering to the principle of low-carbon and energy-saving,Haier Group is guiding the development tendency of global household appliances by creative research and development of green products and is making efforts to promote green,sustainable and low-carbon development.
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