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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    海尔,与您共创绿色新生活——青岛海尔绿色发展

    摘要

    海尔,作为全球白色家电第一品牌,一直在践行企业社会责任,引领产业的绿色、可持续发展,“在发展中保护,在保护中发展”。海尔加快实施“转方式、调结构”的倒逼机制,优化绿色产业结构,推动管理与创新相结合,将绿色理念融入企业发展战略和企业文化中,从细节着手,坚持低碳节能原则,以创新的绿色产品研发引领全球家电发展趋势,着力推进绿色发展、循环发展、低碳发展。

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    Abstract

    Haier Group ranks in the top three of the white goods producers in China. Its marketing network,logistics network and service network cover almost every place of Chinese city communities and rural markets. Haier,as the first brand of global white goods industry,is always taking social responsibilities and guiding the industry to realize green and sustainable development under the principle of “strive for protection in the process of development and strive for development in the process of protection”. Haier Group accelerates the implementation of the forced mechanism of transferring the mode and adjusting the structure,optimizes the structure of green industry,promotes the combination of management and innovation and infuses the green concept into enterprise development strategy and enterprise culture. Paying attention to the details and adhering to the principle of low-carbon and energy-saving,Haier Group is guiding the development tendency of global household appliances by creative research and development of green products and is making efforts to promote green,sustainable and low-carbon development.

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    作者简介
    柴纪强:柴纪强,青岛海尔能源动力有限公司总经理。
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