四川作为都市报发源地和报业竞争最为激烈的代表地之一,纸媒的媒体融合与全国其他地区相比较为充分、前沿。以四川日报报业集团为例,在发展、改革、创新、创业“四位一体”融合发展理念的指导下,集团内的四川日报全媒体集群、华西传媒集群都大刀阔斧地在产品创新、体制创新、平台升级、流程再造、资源整合、人员转型等方面进行颠覆重构,走在打造新型媒体集团的前列。
<<As one of the birthplace of Metropolis Daily and the most competitive place,paper media in Sichuan province has been at the forefront in the aspect of media convergence. Under the guidance of “Four-in-One” theory (development,reform and innovation,entrepreneurship),Sichuan Daily Omnimedia Clusters and West China Media Clusters carry out drastic reform and reconstruct in product innovation,institutional innovation,platform upgrades,process reengineering,integration of resources,personnel transformation and other aspects,which makes them walk in the forefront of creating a new media group.
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