2014 has been called “the first year of media convergence”，although Zhejiang Province has already begun the media convergence，and produced a number of high-quality media resources，laid a solid foundation for the development of the province’s media convergence. Throughout the province，there are Zhejiang Daily Media Group，Wasu Media and Zhejiang Huamei Holding which are listed company；19th Floor，Zhejiang Online，Big zhejiang network and other Internet platforms；In addition，the headquarters of the Internet giant Alibaba is located in Hangzhou，providing endless possibilities for Zhejiang media transformation. Zhejiang media gradually formed a unique development model in the practice of media convergence，for example Zhejiang Newspaper Group implements a user-centric transformation with “News + Service”，Hangzhou Newspaper Group creates “a strong and beautiful” the media cluster，Zhejiang TV builds TV and network interact 2.0，Wasu Media creates an integrated media platform，And County newspaper headed by Xiaoshan Daily，Ryan Daily focus on media convergence，creating regional media convergence development paradigm.