2014年互联网行业的发展可谓“风生水起”,而这一年媒体行业的关键词“媒体融合”也突破了传统媒体的边界,在互联网行业中蔓延开来。BAT等互联网龙头企业为构建生态级平台,进行规模空前的资本运作;移动互联网以及O2O业务的发展更是这一年的重中之重,助推产业纵深发展;此外,以新浪、腾讯、搜狐、网易为代表的传统门户网站也在内容和平台等方面,积极探索新的融合转型之路;体制内新闻网站更加注重资本的作用以及从体制机制等层面进行创新。本文从以上四个方面,着重梳理了2014年互联网行业的融合发展现状。
<<In 2014,the development of the Internet industry is“popular”. In this year,the media industry keywords “Media Convergence” also broke through the boundary of the traditional media and spread in the Internet industry. BAT,such as the Internet leading enterprise make capital operation on an unprecedented scale for building platform of ecological level. Mobile Internet and the development of the O2O business but also is the priority of the year,booster industry further development. In addition,Sina,Tencent,Sohu and Netease,represented by traditional portals,explore new transformation actively on content and platform etc. System news websites pay more attention to the role of capital and innovation system and mechanism etc. From the above four aspects,this paper focuses on combing the current situation of the development of the integration on Internet industry in 2014.
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