Creating new dissemination system to enhance the influence on the network environment，is a major task of the current media reform. The government’s relevant comments indicate the reform and development of media convergence strategy should focus on the big one，making efforts to create “big platform”，constructing the new media group which has a strong position，communication，credibility and influence. This requires that the traditional media rebuild their products and services，distribution channels and business models in the Internet competition environment. The integration of practice of Zhejiang Daily Press Group and Golden Eagle Broadcasting System are typical. Traditional media groups should be based on previous advantages，extending the industrial value chain to expand the traditional news media information services to the field of urban services，community services and electronic business platform. Using “Big data”，“Big idea” as tools and methods to create new mechanisms，develop new platforms，rely on technology integration，expand the competitive landscape，emphasize customer value，innovate in business models.