孟津平乐牡丹画产业作为洛阳牡丹文化产业的典型代表,依托牡丹画文化创意产业园,采取“公司+园区+画师”的模式,实行市场化运作,已经进入迅速发展阶段,牡丹画家队伍在壮大,技艺在不断提高,成为“河南省重点文化产业项目”。孟津平乐牡丹画产业具有文化底蕴优势、花会平台优势、交通区位优势、品牌集聚优势,但同时,运营企业本身还存在问题、从业人员整体素质不高、牡丹画的影响力还不够。所以,需要从解决运营企业存在的问题入手,通过培训,提高从业人员素质,多渠道扩大产业发展平台,大力宣传,拓宽销售渠道。
<<As a representative of Luoyang Peony cultural industry,based on Peony painting culture creative industry park,taking the mode of “company+park+painter”,implementing operation of the market principle,Mengjin Pingle Peony painting industry has been at stage of quick development,Peony painters’ team is growing,the technique is constantly improving,therefore the industry has become “key project of cultural industry in Henan province”. Mengjin Pingle Peony painting industry has advantages of cultural inside information,flower pageant platform,traffic location and brand cluster,but operating enterprises has still some issues,including jobholders’ low overall quality and low influence of Peony paintings. Therefore,operating enterprises should improve employees’ accomplishment of through training,expand multichannel industrial development platform,and give publicity actively to broaden sales channels.
<<Keywords: | CultureCreative IndustryPeony Paintings |