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澄泥砚起源于前汉，兴盛于唐宋，成熟于明代。目前澄泥砚的主要产地有河南洛阳、山西绛县、山东青州。新安县澄泥砚拥有“河洛澄泥砚”“虢州澄泥砚”两大品牌，分析其市场营销、产品开发、企业形象策划、生产技术、产业规模等方面存在的问题，建议通过文化切入提升市场知名度、发展电子商务、提高产品开发水平、改进产品生产技术、拉长“澄泥”产业链、政府强化服务管理，努力打造成为洛阳华夏历史文明传承创新核心区的文化示范产业。
<<Cheng-ni Inkstone originated from former Han dynasty，flourished in Tang and Song dynasties，and matured in Ming dynasty. Now Cheng-ni Inkstone is mainly made in Luoyang of Henan province，Jiang County of Shanxi province，and Qingzhou of Shandong province. Xin’an Cheng-ni Inkstone has two big brands “Heluo Cheng-ni Inkstone” and “Guozhou Cheng-ni Inkstone”. Through analysis of its issues in market marketing，product development，corporate image planning，production technology，and industry scale etc.，we make suggestions based on culture platform to upgrade market visibility，to develop e-commerce，to improve product development level，to improve production technology，to elongate “Cheng-ni Inkstone” industry chain，and to strengthen Government’s service management so as to make it become cultural model industry in the core area of heritage and innovation of Chinese history and civilization in Luoyang.
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