Bama was named “the longevity village in the world” by International Natural Medicine Association in 1991，but it was not famous until 2008，then tourism of Bama maintain the trend of rapid development till now. We wonder that what measures had been taken for the wide transmission of its tourism image？which strategies took a significant role in the new media era，we use big data to get any inspiration or new ways of thinking. We found that，Bama had taken many communication strategies to spread its tourism image，such as the use of the macro layout，brand image promotion，mass communication，network and so on. The oral-spreading communication strategy can not be underestimated among these strategies. The use of “Baidu index”in searching the attention of “Bama，Guangxi” showed new clues，for example，there is not exact relation between “Bama，Guangxi” and “longevity village”. Besides，the netizen who paid more attention to “Bama，Guangxi”is mainly located in Shanghai，Guangxi，Guangdong and so on. Above all，much related data can provide the reference for the following transmission of tourism image of Bama.