2013年微博用户增速继续放缓,用户使用率持续下降;国家对网络谣言的治理以及网友素养的提高有助于微博舆论场的公共性和正义性,微博秩序在规范中走向正轨;政务微博进入成熟期;微博反腐成为一支不容忽视的社会监督力量;微博与传统媒体进一步融合,与企业营销加速对接;微博已经渗透到大众文化和社会生活的各个层面,成为社会生活和大众文化的重要组成部分。
<<In 2013 the growth of microblog users is still at a low speed with utilization ratio continuously declining. Both the management of Internet rumors by the government and the improved quality of Internet users help to build the publicity and justice of public field on micro blog. The microblog order is being standardize towards normalization. Microblogs about government affairs have entered the mature stage. Anti-corruption micro blogs have become a negligible public supervision power. Many micro blogs are combined with traditional media and abutted with corporate marketing. Microblog has been permeating every level of popular culture and social life and has become a significant component of such culture and life.
<<Keywords: | Social MobilizationAnti-corruptionMicroblogTraditional MediaOpinion LeadersInternet RumorEnterprise Marketing |