本报告通过介绍实地调研考察乌镇戏剧节基本情况,总结归纳出乌镇戏剧节成功举办的一些经验做法:一是旅游开发提供强力支撑;二是成立专业机构负责运作;三是着力实现多元化传媒整合;四是发挥专业高端名人效应;五是建立官方发布专门平台。同时,针对广州市当前实际情况,借鉴参考乌镇戏剧节及英国爱丁堡国际艺术节经验做法,提出推进广州市演艺展示平台建设的若干建议。
<<According to the field research of Wuzhen Theater Festival,the successful experiences had been summarized as follows:first,providing strong support to the tourism development;then,establishing professional institute for operation;third,focusing on the diverse media consolidation;fourth,exerting the high-end celebrity effect;last,formulating official publishing platform. Meanwhile,the experience of Wuzhen Theater Festival and Edinburgh International Arts Festival would provide the reference to the establishment of Guangzhou Performing Display Platform based on actual development.
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