The goal of investment in newspaper industry is to achieve sustainable development，which refers to not only meet the needs of the media industry but also the ability to develop a cultural industry. Taking into account strategic investment，financial investment and incubator investment，the Guangdong Guangzhou Daily Media Co.，Ltd. is now seizing the opportunity of regrouping and reforming. This article introduces all strategies and market means it used in 2014：strategic investment centering on capital media business；incubator investment looking for opportunities of new emerging industries and financial investment for the extension of cultural industrial chain. To support those strategies that are called “Platformization，Industrialization，Mobilization and Big Data-oriented”，this article tends to reveal the logics of different investments and analyses the development trend of China’s traditional media organizations.