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本文从作者的新闻工作者从业经历出发，以郑州报业集团近年来的转型发展为例，探讨了传统媒体转型期的发展与出路问题，总结出传统媒体在转型过程中需要建立适合市场发展的体制和机制，进行战略布局，顺应发展，对新媒体的宣传功能和多元化经营发展进行清晰的分割定位，从而走出目前的报业市场困境。
<<From the experience of a journalist，and the transformation of Zhengzhou newspaper group in recent years，the author discusses the problems facing traditional media in the transition process and proposes possible solutions.
The article suggests that a proper market mechanism and strategic plans should be developed for traditional media in the transition process and the publicity function and diversified development of new media need to be clarified so that traditional media can get out of the present predicament of the newspaper market more easily.
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