Compared with 2013，the fundamental investment logic in 2014 returned to the originality of China’s media industry itself rather than being influenced by some external policies in the capital market. Based on the internal connection between media investment and the development of media industry，this chapter systematically analyzes the overall investment situation and key events in China’s media industry in 2014，striving to avoid simple listing of phenomena and cases while get down to the development path and key determinants in related investments. The last part of the chapter makes some forecast on the direction of media investment in 2015.