本报告根据友盟移动应用统计分析平台的数据,对国内移动应用的使用情况以及用户行为进行了分析,包括用户地域分布与迁移、使用时间分布,以及高中低频用户的使用行为比较等。随着应用开发商数量的快速增长,国际化与本地化并行,将促进三线及以下城市应用市场的繁荣。
<<With the development of China’s mobile Internet industry,the competition for APP developers is now more intense. Developers will continue to face both opportunities and challenges. It is essential that they understand in depth the current trends in China’s mobile Internet industry and user behavior. This paper introduces the China’s mobile Internet market,followed by user analysis,including user geographical distribution and migration,and time distribution. Users are also divided into three categories(frequent users,ordinary users and less frequent users)in order to further understand different user behavior. At the end of this paper,Umeng forecasts several development trends in China’s mobile internet industry based on the data it has collected.
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