Mobile video user numbers surpassed PC-based video user numbers in 2014. Mobile video has therefore been the most important driver of online video market development. High speed，a stable operating environment，and low pricing of 4G telecom services will definitely stimulate the growth of mobile video consumption. With the popularization of 4G in China，in 2015 mobile video will continue to grow rapidly in user numbers，video consumption，and variety of video content. Cross screen integration，big data，Ad format innovation and programmatic buying will be key trends in mobile video marketing in the near future.