With the burst growth of social concern and increased users awareness，the income of mobile reading has rising considerably. But the rising has reached its limit due to intensive competition. As low dimension product in “pervasive entertainment”，mobile reading not only faces pressure of free reading trend but also fights with high dimension products such as gaming for fragmented time. Under such circumstances，mobile reading needs to improve the quality of its content and find a way out by personalizing，high-quality and full-copyright operation.