Under the background of the mobile internet era，the central enterprises start their convergence of new media as a positive response to the SASAC. The matrices of Weibo & WeChat are formed. Meanwhile，the central enterprises are facing the problems and challenges of location layout，methods innovation and industrial convergence. This research is based on the application situation and operation effect of new media which belongs to the central enterprises，analysing the characteristics of its use in order to point out the problems at the present stage. This article also brings the layout ways and integrate communication strategies of Weibo、WeChat、Weishi & Clients so as to help the central enterprises integrate into the intelligent Internet and optimize the process of production，promotion and services，promoting the transformation and upgradation of enterprises.