2014年以来,在微信等完全基于移动网络的新型微传播形态的冲击下,中国微博客发展的热度受到影响。由于腾讯在整体发展战略上开始重微信、微视而轻微博,新浪微博在中国微博格局中基本处于一极独大的地位。微博用户整体上数量增速放缓,以“大V”为中心的舆论场热度降低,但经过8年的发展,微博已经成为中国新媒体传播格局中较为成熟的应用,仍然具有独特的媒介属性和强大的舆论表达功能。
<<In 2014,under the shock of new communication morphology like Wechat which is totally based on the mobile Internet,the development and heat of microblog was affected. Because the Tencent started to emphasize Wechat and Microview rather than Weibo. In China’s Weibo pattern,Xinlang Weibo dominates the whole field. The increasing speed of Weibo users’ amount is now slowing down while the heat of public opinion field focusing on the opinion leaders is decreasing. With 8 years of development,Weibo has become a rather mature application in the pattern of Chinese new media communication pattern and it still has special media attributes and great function of expressing the public opinions.
<<Keywords: | MircroblogXinlang WeiboMature Media |